/*! tailwindcss v4.2.1 | MIT License | https://tailwindcss.com */
@layer properties{@supports (((-webkit-hyphens:none)) and (not (margin-trim:inline))) or ((-moz-orient:inline) and (not (color:rgb(from red r g b)))){*,:before,:after{--tw-rotate-x:initial;--tw-rotate-y:initial;--tw-rotate-z:initial;--tw-skew-x:initial;--tw-skew-y:initial}::backdrop{--tw-rotate-x:initial;--tw-rotate-y:initial;--tw-rotate-z:initial;--tw-skew-x:initial;--tw-skew-y:initial}}}@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before{box-sizing:border-box;border:0 solid;margin:0;padding:0}::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){-webkit-appearance:button;appearance:button}::file-selector-button{-webkit-appearance:button;appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.absolute{position:absolute}.relative{position:relative}.start{inset-inline-start:var(--spacing)}.isolate{isolation:isolate}.table{display:table}.transform{transform:var(--tw-rotate-x,) var(--tw-rotate-y,) var(--tw-rotate-z,) var(--tw-skew-x,) var(--tw-skew-y,)}}:root{--paper:#f3efe4;--paper-deep:#e8e1d1;--ink:#171a16;--muted:#65675f;--lime:#c8f135;--blue:#3154a5;--red:#e35b42;--yellow:#f2bc3f;--violet:#8d76d9;--white:#fffdf7;--line:#171a1638}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);font-family:var(--font-geist-sans), Arial, sans-serif;-webkit-font-smoothing:antialiased;margin:0;overflow-x:clip}button,a{font:inherit}button{color:inherit}a{color:inherit;text-decoration:none}::selection{background:var(--lime);color:var(--ink)}.topbar{z-index:50;border-bottom:1px solid var(--ink);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);background:#f3efe4f5;grid-template-columns:1fr auto 1fr;align-items:center;height:64px;padding:0 3vw;display:grid;position:sticky;top:0}.brand{font-family:var(--font-geist-mono);text-transform:uppercase;letter-spacing:.08em;align-items:center;gap:16px;font-size:11px;display:flex}.opxp-logo{color:currentColor;align-items:center;gap:14px;display:inline-flex}.opxp-logo.compact{gap:10px}.opxp-orbit{border:5px solid #7078ff;border-right-color:#0000;border-radius:50%;flex:none;width:44px;height:44px;position:relative;transform:rotate(-18deg)}.opxp-orbit:after{content:"";background:#7078ff;border-radius:50%;width:5px;height:5px;position:absolute;top:2px;right:2px}.opxp-core{border:2px solid var(--paper);background:#ff6b2e;border-radius:50%;width:13px;height:13px;position:absolute;top:15px;left:11px;box-shadow:0 0 0 2px #e24721}.opxp-spark{background:var(--yellow);border-radius:50%;width:4px;height:4px;position:absolute;top:8px;left:24px}.opxp-word{letter-spacing:-.06em;text-transform:none;font-family:Georgia,Times New Roman,serif;font-size:33px;font-weight:700;line-height:.9}.opxp-logo.compact .opxp-orbit{border-width:4px;width:34px;height:34px}.opxp-logo.compact .opxp-core{border-width:1px;width:10px;height:10px;top:11px;left:8px}.opxp-logo.compact .opxp-spark{width:3px;height:3px;top:6px;left:18px}.opxp-logo.compact .opxp-word{font-size:25px}.topbar nav{text-transform:uppercase;letter-spacing:.06em;gap:26px;font-size:12px;font-weight:700;display:flex}.topbar nav a:hover{text-underline-offset:5px;text-decoration:underline}.nav-cta{background:var(--lime);border:1px solid var(--ink);text-transform:uppercase;cursor:pointer;justify-self:end;padding:10px 14px;font-size:12px;font-weight:800}.nav-cta span{margin-left:18px}.hero{flex-direction:column;min-height:calc(100vh - 64px);padding:26px 3vw 0;display:flex}.hero-kicker{font-family:var(--font-geist-mono);text-transform:uppercase;letter-spacing:.12em;border-bottom:1px solid var(--ink);justify-content:space-between;padding-bottom:18px;font-size:10px;display:flex}.hero-grid{flex:1;grid-template-columns:1.1fr .9fr;align-items:center;gap:4vw;padding:48px 0;display:grid}.eyebrow{text-transform:uppercase;letter-spacing:.12em;margin:0 0 18px;font-size:12px;font-weight:800}h1{letter-spacing:-.075em;margin:0;font-family:Georgia,Times New Roman,serif;font-size:clamp(76px,10vw,164px);font-weight:400;line-height:.78}.dot{color:var(--red)}.hero-dek{letter-spacing:-.03em;max-width:650px;margin:44px 0 0 3px;font-size:clamp(20px,2vw,30px);line-height:1.22}.hero-board{border:1px solid var(--ink);min-height:510px;box-shadow:12px 12px 0 var(--ink);grid-template-rows:1.2fr .8fr;grid-template-columns:1fr 1fr;display:grid;transform:rotate(1deg)}.board-cell{border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);flex-direction:column;justify-content:space-between;min-height:180px;padding:28px;display:flex}.board-cell:nth-child(2n){border-right:0}.board-cell:nth-child(n+3){border-bottom:0}.board-cell strong{letter-spacing:-.04em;font-size:clamp(22px,2.2vw,34px);line-height:.95}.board-cell p{margin:8px 0 0;font-size:14px}.board-num{font-family:var(--font-geist-mono);font-size:11px}.board-main{background:var(--lime);grid-row:span 2;min-height:auto}.board-main strong{font-family:Georgia,serif;font-size:clamp(42px,4vw,68px);font-weight:400}.board-blue{background:var(--blue);color:var(--white)}.board-red{background:var(--red)}.board-yellow{background:var(--yellow)}.hero-foot{border-top:1px solid var(--ink);justify-content:space-between;align-items:center;padding:16px 0;font-size:12px;display:flex}.hero-foot p{margin:0}.hero-foot a,.text-download{text-transform:uppercase;font-weight:800}.text-download{cursor:pointer;background:0 0;border:0;padding:0}.hero-foot a span,.text-download span{margin-left:22px}.shopify-banner{background:var(--lime);border-top:1px solid var(--ink);grid-template-columns:1fr 1fr;align-items:center;gap:5vw;padding:40px 3vw;display:grid}.shopify-banner-heading,.shopify-banner-copy{min-width:0}.shopify-launch-label{font-family:var(--font-geist-mono);letter-spacing:.08em;font-size:10px;font-weight:600;line-height:1.5;display:inline-block}.shopify-banner h2{letter-spacing:-.04em;margin:16px 0 0;font-family:Georgia,Times New Roman,serif;font-size:clamp(30px,3.3vw,48px);font-weight:400;line-height:1.05}.shopify-banner-copy p{max-width:640px;margin:0;font-size:16px;line-height:1.55}.shopify-banner-copy .shopify-season-note{margin-top:16px;font-size:14px;font-weight:650}.shopify-cta{border:1px solid var(--ink);background:var(--ink);max-width:100%;min-height:48px;color:var(--paper);text-align:left;cursor:pointer;justify-content:space-between;align-items:center;gap:28px;margin-top:22px;padding:14px 18px;font-size:14px;font-weight:750;display:inline-flex}.shopify-cta:hover{background:var(--paper);color:var(--ink)}.shopify-cta:focus-visible{outline:2px solid var(--ink);outline-offset:4px}.evidence-band{border-top:1px solid var(--ink);background:var(--white);grid-template-columns:.75fr 1.25fr;gap:6vw;padding:90px 3vw;display:grid}.evidence-intro h2{letter-spacing:-.05em;margin:22px 0;font-family:Georgia,serif;font-size:clamp(46px,5vw,78px);font-weight:400;line-height:.94}.evidence-intro>p{max-width:560px;color:var(--muted);font-size:16px;line-height:1.5}.evidence-stats{border:1px solid var(--ink);grid-template-columns:1fr 1fr;display:grid}.evidence-stats div{border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);flex-direction:column;justify-content:space-between;min-height:150px;padding:26px;display:flex}.evidence-stats div:nth-child(2n){border-right:0}.evidence-stats div:nth-child(n+3){border-bottom:0}.evidence-stats strong{letter-spacing:-.04em;font-family:Georgia,serif;font-size:clamp(28px,3vw,46px);font-weight:400}.evidence-stats span{max-width:180px;font-family:var(--font-geist-mono);letter-spacing:.08em;text-transform:uppercase;font-size:9px;line-height:1.45}.evidence-hero-quote{background:var(--blue);color:var(--paper);border:1px solid var(--ink);grid-column:1/-1;grid-template-columns:1fr auto;align-items:end;gap:40px;margin:16px 0 0;padding:46px;display:grid}.evidence-hero-quote p{letter-spacing:-.035em;max-width:1100px;margin:0;font-family:Georgia,serif;font-size:clamp(30px,3.5vw,54px);line-height:1.08}.evidence-hero-quote cite,.field-quote cite,.decision-quotes cite,.switch-quote cite,.format-quote cite{font-family:var(--font-geist-mono);letter-spacing:.08em;text-transform:uppercase;font-size:9px;font-style:normal}.chapter{border-top:1px solid var(--ink);padding:100px 3vw}.section-index{font-family:var(--font-geist-mono);text-transform:uppercase;letter-spacing:.12em;margin-bottom:60px;font-size:11px}.section-index.light,.light-text{color:var(--paper)}.section-heading{grid-template-columns:1fr 1fr;align-items:end;gap:8vw;margin-bottom:70px;display:grid}.section-heading h2,.decision-top h2,.research-top h2{letter-spacing:-.06em;margin:0;font-family:Georgia,serif;font-size:clamp(54px,7vw,110px);font-weight:400;line-height:.88}.section-heading>p{max-width:660px;margin:0;font-size:clamp(18px,1.8vw,27px);line-height:1.3}.segment-shell{border:1px solid var(--ink);grid-template-columns:.82fr 1.18fr;min-height:600px;display:grid}.segment-list{border-right:1px solid var(--ink);flex-direction:column;display:flex}.segment-button{border:0;border-bottom:1px solid var(--ink);text-align:left;cursor:pointer;background:0 0;flex:1;grid-template-columns:42px 1fr auto;align-items:center;padding:18px 22px;font-size:17px;font-weight:680;display:grid}.segment-button:last-child{border-bottom:0}.segment-button span{font-family:var(--font-geist-mono);font-size:10px}.segment-button b{opacity:0;font-size:20px;transition:all .18s;transform:translate(-8px)}.segment-button:hover,.segment-button.active{background:var(--ink);color:var(--white)}.segment-button.active b,.segment-button:hover b{opacity:1;transform:translate(0)}.segment-panel{flex-direction:column;justify-content:space-between;padding:clamp(30px,5vw,80px);transition:background-color .2s;display:flex}.tone-lime{background:var(--lime)}.tone-blue{background:var(--blue);color:var(--white)}.tone-yellow{background:var(--yellow)}.tone-red{background:var(--red)}.tone-cream{background:var(--white)}.tone-violet{background:var(--violet)}.segment-stamp,.mini-label{font-family:var(--font-geist-mono);letter-spacing:.1em;font-size:10px;font-weight:700}.segment-panel blockquote{letter-spacing:-.045em;max-width:900px;margin:50px 0;font-family:Georgia,serif;font-size:clamp(40px,4.4vw,72px);line-height:1}.segment-facts{border-top:1px solid;grid-template-columns:1fr 1fr 1fr;display:grid}.segment-facts div{padding:18px 18px 0 0}.segment-facts span,.anxiety-fact span,.occasion-grid span,.cookie-rule span{font-family:var(--font-geist-mono);letter-spacing:.1em;font-size:9px;font-weight:700}.segment-facts p{margin:10px 0 0;font-size:14px;line-height:1.35}.bread-thesis{border:1px solid var(--ink);background:var(--white);grid-template-columns:1.05fr 1.4fr;align-items:center;gap:40px;margin-top:48px;padding:36px;display:grid}.bread-thesis h3{letter-spacing:-.04em;margin:18px 0 0;font-family:Georgia,serif;font-size:clamp(32px,3vw,50px);font-weight:400;line-height:1}.bread-path{justify-content:space-between;align-items:center;display:flex}.bread-path div{flex-direction:column;gap:12px;max-width:150px;display:flex}.bread-path b{border:1px solid var(--ink);border-radius:50%;place-items:center;width:34px;height:34px;display:grid}.bread-path span{font-size:13px;font-weight:700}.bread-path i{font-size:28px;font-style:normal}.bread-note{border-top:1px solid var(--line);color:var(--muted);grid-column:1/-1;margin:0;padding-top:22px;font-size:14px}.field-quote{border:1px solid var(--ink);background:var(--yellow);margin-top:48px;padding:42px}.split-quote{grid-template-columns:.85fr 1.15fr;gap:6vw;display:grid}.field-quote h3{letter-spacing:-.045em;margin:20px 0 0;font-family:Georgia,serif;font-size:clamp(34px,3.6vw,58px);font-weight:400;line-height:1}.field-quote blockquote{flex-direction:column;justify-content:space-between;margin:0;display:flex}.field-quote blockquote p{margin:0 0 30px;font-family:Georgia,serif;font-size:clamp(24px,2.4vw,38px);line-height:1.16}.decision{background:var(--ink);color:var(--paper)}.decision-top{justify-content:space-between;align-items:end;gap:40px;margin-bottom:70px;display:flex}.decision-top h2{color:var(--paper)}.mode-switch{border:1px solid var(--paper);padding:4px;display:flex}.mode-switch button{color:var(--paper);cursor:pointer;text-transform:uppercase;background:0 0;border:0;padding:13px 18px;font-size:12px;font-weight:800}.mode-switch button.active{background:var(--lime);color:var(--ink)}.bar-chart{border-top:1px solid #f3efe499}.bar-row{border-bottom:1px solid #f3efe44d;grid-template-columns:50px 240px 1fr 100px;align-items:center;gap:22px;min-height:84px;display:grid}.bar-rank{font-family:var(--font-geist-mono);color:#a5a59d;font-size:10px}.bar-label strong{font-size:16px;display:block}.bar-label span{color:#aaa99f;margin-top:5px;font-size:11px;display:block}.bar-track{border:1px solid #f3efe48c;height:20px;padding:3px}.bar-fill{background:var(--lime);height:100%;transition:width .45s cubic-bezier(.2,.8,.2,1)}.bar-signal{font-family:var(--font-geist-mono);text-align:right;font-size:9px}.chart-note{color:#a8a79e;margin:18px 0 0;font-size:11px}.decision-quotes{border:1px solid var(--paper);grid-template-columns:1fr 1fr;margin-top:44px;display:grid}.decision-quotes blockquote{flex-direction:column;justify-content:space-between;min-height:220px;margin:0;padding:32px;display:flex}.decision-quotes blockquote:first-child{background:var(--blue);border-right:1px solid var(--paper)}.decision-quotes blockquote:last-child{background:var(--red);color:var(--ink)}.decision-quotes p{margin:0 0 28px;font-family:Georgia,serif;font-size:clamp(24px,2.6vw,40px);line-height:1.1}.switch-lab{border:1px solid var(--paper);grid-template-columns:1fr 1fr;min-height:560px;margin-top:100px;display:grid}.switch-copy{flex-direction:column;justify-content:center;padding:clamp(36px,5vw,76px);display:flex}.switch-copy h3{letter-spacing:-.05em;margin:28px 0;font-family:Georgia,serif;font-size:clamp(46px,5vw,78px);font-weight:400;line-height:.95}.switch-copy>p{color:#c9c6bc;max-width:620px;font-size:18px;line-height:1.45}.switch-quote{border-top:1px solid #77766f;margin:22px 0 0;padding-top:20px;font-family:Georgia,serif;font-size:21px;line-height:1.25}.switch-quote cite{color:#aaa99f;margin-top:12px;display:block}.action-pill{color:var(--ink);font-family:var(--font-geist-mono);letter-spacing:.05em;align-self:flex-start;margin-top:28px;padding:11px 14px;font-size:10px;font-weight:800}.switch-buttons{border-left:1px solid var(--paper);flex-direction:column;display:flex}.switch-buttons button{border:0;border-bottom:1px solid var(--paper);color:var(--paper);text-align:left;cursor:pointer;background:0 0;flex:1;grid-template-columns:48px 1fr auto;align-items:center;padding:20px 28px;font-size:16px;display:grid}.switch-buttons button:last-child{border-bottom:0}.switch-buttons button span{font-family:var(--font-geist-mono);color:#aaa99f;font-size:9px}.switch-buttons button b{font-size:22px}.switch-buttons button:hover,.switch-buttons button.active{background:var(--paper);color:var(--ink)}.anxiety-heading{align-items:start}.anxiety-map{border:1px solid var(--ink);grid-template-columns:1.2fr .8fr;min-height:640px;display:grid}.bubble-field{border-right:1px solid var(--ink);flex-wrap:wrap;place-content:center;gap:12px;padding:34px;display:flex}.anxiety-bubble{border:1px solid var(--ink);cursor:pointer;text-align:center;border-radius:50%;flex-direction:column;justify-content:center;align-items:center;padding:16px;transition:transform .18s,box-shadow .18s;display:flex}.anxiety-bubble:hover,.anxiety-bubble.active{box-shadow:5px 7px 0 var(--ink);transform:translateY(-5px)}.anxiety-bubble span{font-family:var(--font-geist-mono);max-width:120px;font-size:7px}.anxiety-bubble strong{margin-top:8px;font-family:Georgia,serif;font-size:24px;font-weight:400}.anxiety-bubble.md{width:150px;height:150px}.anxiety-bubble.lg{width:180px;height:180px}.anxiety-bubble.xl{width:210px;height:210px}.anxiety-bubble.xxl{width:240px;height:240px}.anxiety-panel{background:var(--white);flex-direction:column;justify-content:center;padding:clamp(34px,5vw,72px);display:flex}.anxiety-panel h3{letter-spacing:-.04em;margin:30px 0 60px;font-family:Georgia,serif;font-size:clamp(36px,3.5vw,58px);font-weight:400;line-height:1}.anxiety-fact{border-top:1px solid var(--ink);padding:18px 0}.anxiety-fact p{margin:10px 0 0;font-size:15px;line-height:1.4}.skin-story{background:var(--red);border:1px solid var(--ink);grid-template-columns:.7fr 1.3fr;min-height:430px;margin-top:48px;display:grid}.skin-big{letter-spacing:-.08em;border-right:1px solid var(--ink);place-items:center;font-family:Georgia,serif;font-size:clamp(70px,11vw,180px);display:grid;transform:rotate(-4deg)}.skin-story>div:last-child{flex-direction:column;justify-content:center;padding:clamp(38px,5vw,78px);display:flex}.skin-story h3{letter-spacing:-.045em;margin:24px 0;font-family:Georgia,serif;font-size:clamp(36px,4vw,64px);font-weight:400;line-height:1}.skin-story p{max-width:900px;font-size:16px;line-height:1.5}.evidence-caveat{border:1px solid var(--ink);background:var(--white);color:var(--muted);margin:24px 0 0;padding:22px 24px;font-size:12px;line-height:1.5}.cookies{background:var(--paper-deep);padding:0}.cookie-banner{background:var(--blue);color:var(--paper);padding:80px 3vw 100px}.cookie-banner .section-index{margin-bottom:80px}.cookie-banner h2{letter-spacing:-.065em;margin:0;font-family:Georgia,serif;font-size:clamp(58px,8vw,122px);font-weight:400;line-height:.87}.cookie-dek{max-width:850px;margin:50px 0 0 auto;font-size:clamp(20px,2vw,30px);line-height:1.3}.cookie-rule{border-bottom:1px solid var(--ink);background:var(--lime);grid-template-columns:repeat(3,1fr);display:grid}.cookie-rule div{border-right:1px solid var(--ink);padding:32px 3vw}.cookie-rule div:last-child{border-right:0}.cookie-rule span{margin-bottom:24px;display:block}.cookie-rule strong{font-family:Georgia,serif;font-size:clamp(24px,2.2vw,38px);font-weight:400;line-height:1}.format-evidence{border:1px solid var(--ink);grid-template-columns:.82fr 1.18fr;margin:80px 3vw 0;display:grid}.format-evidence-copy{background:var(--white);border-right:1px solid var(--ink);flex-direction:column;grid-row:span 2;justify-content:center;padding:clamp(34px,5vw,72px);display:flex}.format-evidence-copy h3{letter-spacing:-.05em;margin:22px 0;font-family:Georgia,serif;font-size:clamp(38px,4.5vw,68px);font-weight:400;line-height:.98}.format-evidence-copy p{font-size:15px;line-height:1.5}.format-quote{flex-direction:column;justify-content:space-between;min-height:265px;margin:0;padding:clamp(30px,4vw,54px);display:flex}.format-quote.primary{background:var(--lime);border-bottom:1px solid var(--ink)}.format-quote.secondary{background:var(--blue);color:var(--paper)}.format-quote p{letter-spacing:-.025em;margin:0 0 28px;font-family:Georgia,serif;font-size:clamp(24px,2.5vw,40px);line-height:1.12}.occasion-lab,.cookie-tensions,.cookie-whitespace{margin:80px 3vw 0}.occasion-tabs{border:1px solid var(--ink);grid-template-columns:repeat(5,1fr);display:grid}.occasion-tabs button{border:0;border-right:1px solid var(--ink);cursor:pointer;text-transform:uppercase;background:0 0;padding:18px;font-size:12px;font-weight:800}.occasion-tabs button:last-child{border-right:0}.occasion-tabs button:hover,.occasion-tabs button.active{background:var(--ink);color:var(--paper)}.occasion-panel{border:1px solid var(--ink);background:var(--white);border-top:0;padding:clamp(32px,5vw,78px)}.occasion-lead{grid-template-columns:.75fr 1.25fr;align-items:start;gap:6vw;display:grid}.occasion-lead h3{letter-spacing:-.05em;margin:26px 0 0;font-family:Georgia,serif;font-size:clamp(42px,5vw,78px);font-weight:400;line-height:.95}.occasion-lead blockquote{margin:0;font-family:Georgia,serif;font-size:clamp(26px,3vw,46px);line-height:1.15}.occasion-grid{border-top:1px solid var(--ink);grid-template-columns:repeat(4,1fr);margin-top:60px;display:grid}.occasion-grid>div{border-right:1px solid var(--line);padding:20px 24px 0 0}.occasion-grid>div:last-child{border-right:0;padding-left:24px}.occasion-grid p{font-size:13px;line-height:1.4}.occasion-territory{background:var(--yellow);margin-top:-1px;padding:22px!important}.occasion-territory strong{margin-top:18px;font-family:Georgia,serif;font-size:26px;font-weight:400;display:block}.cookie-tensions{border-top:1px solid var(--ink);grid-template-columns:.8fr 1.2fr;padding-top:70px;display:grid}.tensions-title h3,.cookie-whitespace h3{letter-spacing:-.05em;max-width:650px;margin:22px 0;font-family:Georgia,serif;font-size:clamp(40px,4vw,68px);font-weight:400;line-height:1}.tension-list{border-top:1px solid var(--ink)}.tension-row{border-bottom:1px solid var(--ink);grid-template-columns:40px 1fr 50px 1fr;align-items:center;min-height:76px;display:grid}.tension-row span{font-family:var(--font-geist-mono);font-size:9px}.tension-row i{font-size:20px;font-style:normal}.tension-row strong{font-size:17px}.cookie-whitespace{grid-template-columns:.8fr 1.2fr;align-items:center;gap:6vw;padding-bottom:110px;display:grid}.whitespace-matrix{border:1px solid var(--ink);grid-template-rows:1fr 1fr;grid-template-columns:1fr 1fr;min-height:520px;margin:30px 40px 40px 30px;display:grid;position:relative}.matrix-cell{border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);flex-direction:column;justify-content:space-between;padding:26px;display:flex}.matrix-cell:nth-child(3),.matrix-cell:nth-child(5){border-right:0}.matrix-cell:nth-child(4),.matrix-cell:nth-child(5){border-bottom:0}.matrix-cell span{font-size:18px;font-weight:800}.matrix-cell small{font-family:var(--font-geist-mono);font-size:9px}.matrix-cell.muted{background:#d7d0c1}.matrix-cell.opportunity{background:var(--lime)}.matrix-cell.mass{background:var(--red)}.axis-y,.axis-x{font-family:var(--font-geist-mono);letter-spacing:.08em;font-size:9px;font-weight:700;position:absolute}.axis-y{transform-origin:0;top:50%;left:-28px;transform:rotate(-90deg)translate(-50%)}.axis-x{bottom:-28px;left:50%;transform:translate(-50%)}.research{background:var(--ink);color:var(--paper);padding:100px 3vw 60px}.research-top{max-width:1200px}.research-top p{color:#c7c4b9;max-width:760px;margin:44px 0 0 auto;font-size:22px;line-height:1.4}.research-grid{border:1px solid var(--paper);grid-template-columns:repeat(3,1fr);margin-top:80px;display:grid}.research-card{border-right:1px solid var(--paper);border-bottom:1px solid var(--paper);min-height:230px;padding:34px}.research-card:nth-child(3n){border-right:0}.research-card:nth-child(n+4){border-bottom:0}.research-card span{font-family:var(--font-geist-mono);color:var(--lime);font-size:10px}.research-card h3{margin:48px 0 12px;font-family:Georgia,serif;font-size:32px;font-weight:400}.research-card p{color:#b8b5ab;font-size:13px;line-height:1.4}.cta-panel{background:var(--lime);color:var(--ink);justify-content:space-between;align-items:end;gap:40px;margin-top:60px;padding:clamp(34px,5vw,70px);display:flex}.cta-panel h2{letter-spacing:-.05em;max-width:850px;margin:24px 0 0;font-family:Georgia,serif;font-size:clamp(42px,5vw,80px);font-weight:400;line-height:.95}.cta-actions{gap:10px;min-width:260px;display:grid}.cta-actions a,.cta-actions button{background:var(--ink);color:var(--paper);border:1px solid var(--ink);text-transform:uppercase;cursor:pointer;justify-content:space-between;min-width:240px;padding:18px 22px;font-size:12px;font-weight:800;display:flex}.cta-actions a{color:var(--ink);background:0 0}.download-overlay{z-index:100;-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);background:#171a16bd;place-items:center;padding:24px;display:grid;position:fixed;inset:0}.download-dialog{border:1px solid var(--ink);background:var(--paper);width:min(1020px,100%);max-height:calc(100vh - 48px);box-shadow:14px 14px 0 var(--lime);grid-template-columns:.86fr 1.14fr;display:grid;position:relative;overflow:auto}.dialog-close{z-index:2;border:1px solid var(--ink);background:var(--paper);cursor:pointer;border-radius:50%;width:40px;height:40px;font-size:24px;line-height:1;position:absolute;top:12px;right:14px}.download-art{background:var(--blue);min-height:590px;color:var(--paper);border-right:1px solid var(--ink);flex-direction:column;justify-content:space-between;padding:34px;display:flex}.download-art>span,.download-art small{font-family:var(--font-geist-mono);letter-spacing:.1em;text-transform:uppercase;font-size:10px}.download-art strong{letter-spacing:-.06em;font-family:Georgia,serif;font-size:clamp(48px,5.2vw,76px);font-weight:400;line-height:.82}.download-art strong span{color:var(--red)}.download-form-wrap{align-items:center;padding:clamp(42px,6vw,76px);display:flex}.download-form-wrap form,.download-success{width:100%}.download-form-wrap h2{letter-spacing:-.055em;margin:24px 0 18px;font-family:Georgia,serif;font-size:clamp(44px,5vw,70px);font-weight:400;line-height:.92}.download-dek,.download-success>p{max-width:480px;margin:0 0 34px;font-size:17px;line-height:1.45}.download-form-wrap label{margin-top:18px;display:block}.download-form-wrap label>span{text-transform:uppercase;letter-spacing:.08em;margin-bottom:8px;font-size:11px;font-weight:800;display:block}.download-form-wrap input{border:1px solid var(--ink);background:var(--white);width:100%;height:54px;font:inherit;border-radius:0;outline:none;padding:0 15px;font-size:16px}.download-form-wrap input:focus{box-shadow:0 0 0 3px var(--lime)}.form-error{color:#b12f1f;margin:13px 0 0;font-size:13px;font-weight:750}.download-submit,.download-success>button:first-of-type{border:1px solid var(--ink);background:var(--lime);text-transform:uppercase;cursor:pointer;justify-content:space-between;width:100%;margin-top:24px;padding:18px 20px;font-weight:850;display:flex}.download-submit:disabled{cursor:wait;opacity:.65}.privacy-note{color:var(--muted);margin:16px 0 0;font-size:10px;line-height:1.45}.download-success>button:first-of-type{width:auto;min-width:260px}.quiet-button{text-underline-offset:4px;cursor:pointer;background:0 0;border:0;padding:14px 0 0;font-size:12px;font-weight:700;text-decoration:underline}.ask-opxp-launcher{z-index:70;border:1px solid var(--ink);background:var(--lime);min-width:190px;min-height:66px;box-shadow:6px 6px 0 var(--ink);text-align:left;cursor:pointer;grid-template-columns:12px 1fr auto;align-items:center;gap:13px;padding:11px 16px;transition:transform .18s,box-shadow .18s;display:grid;position:fixed;bottom:24px;right:24px}.ask-opxp-launcher:hover{box-shadow:8px 8px 0 var(--ink);transform:translate(-2px,-2px)}.ask-opxp-launcher:focus-visible{outline:3px solid var(--blue);outline-offset:3px}.ask-opxp-launcher>span:nth-child(2){gap:2px;font-size:16px;font-weight:850;display:grid}.ask-opxp-launcher small{font-family:var(--font-geist-mono);letter-spacing:.1em;text-transform:uppercase;font-size:8px;font-weight:800}.ask-opxp-pulse{background:var(--red);border-radius:50%;width:10px;height:10px;box-shadow:0 0 0 5px #e35b422e}.ask-overlay{z-index:110;-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);background:#171a16c7;place-items:center;padding:24px;display:grid;position:fixed;inset:0}.ask-dialog{border:1px solid var(--ink);background:var(--paper);width:min(1120px,100%);max-height:calc(100vh - 48px);box-shadow:14px 14px 0 var(--lime);grid-template-columns:.9fr 1.1fr;display:grid;position:relative;overflow:auto}.ask-intro{background:var(--blue);min-height:650px;color:var(--paper);border-right:1px solid var(--ink);flex-direction:column;justify-content:center;padding:clamp(34px,5vw,70px);display:flex}.ask-intro h2,.ask-form-wrap h2{letter-spacing:-.055em;margin:24px 0;font-family:Georgia,serif;font-size:clamp(46px,5.2vw,76px);font-weight:400;line-height:.9}.ask-intro>p{color:#dedbd0;max-width:530px;margin:0;font-size:17px;line-height:1.5}.ask-example{border-top:1px solid #f3efe48c;margin-top:42px;padding-top:24px}.ask-example span{font-family:var(--font-geist-mono);color:var(--lime);letter-spacing:.1em;font-size:8px}.ask-example p{margin:8px 0 20px;font-family:Georgia,serif;font-size:19px;line-height:1.24}.ask-form-wrap{align-items:center;padding:clamp(38px,5vw,66px);display:flex}.ask-form-wrap form,.ask-success{width:100%}.ask-form-wrap h2{margin-bottom:26px;font-size:clamp(40px,4.2vw,62px)}.ask-form-wrap label{margin-top:14px;display:block}.ask-form-wrap label>span{text-transform:uppercase;letter-spacing:.08em;margin-bottom:7px;font-size:10px;font-weight:800;display:block}.ask-form-wrap input,.ask-form-wrap select,.ask-form-wrap textarea{border:1px solid var(--ink);background:var(--white);width:100%;font:inherit;border-radius:0;outline:none;padding:13px 14px;font-size:16px}.ask-form-wrap input,.ask-form-wrap select{height:50px}.ask-form-wrap textarea{resize:vertical;min-height:98px;line-height:1.4}.ask-form-wrap input:focus,.ask-form-wrap select:focus,.ask-form-wrap textarea:focus{box-shadow:0 0 0 3px var(--lime)}.ask-fields-two{grid-template-columns:1fr 1fr;gap:12px;display:grid}.ask-primary{border:1px solid var(--ink);background:var(--lime);text-transform:uppercase;cursor:pointer;justify-content:space-between;align-items:center;width:100%;min-height:54px;margin-top:20px;padding:15px 18px;font-weight:850;display:flex}.ask-primary:disabled{cursor:wait;opacity:.65}.ask-success>p{font-size:17px;line-height:1.5}footer{background:var(--ink);color:var(--paper);border-top:1px solid #77766f;grid-template-columns:.7fr 1.4fr 1.2fr auto;gap:4vw;padding:42px 3vw;display:grid}.footer-brand .opxp-logo{color:var(--paper)}.footer-brand .opxp-orbit{border-color:#8d93ff #0000 #8d93ff #8d93ff}.footer-brand .opxp-orbit:after{background:#8d93ff}.footer-brand .opxp-core{border-color:var(--ink)}footer strong{font-family:var(--font-geist-mono);text-transform:uppercase;letter-spacing:.08em;font-size:9px}footer p{color:#9d9b92;max-width:460px;font-size:10px;line-height:1.5}footer a{text-transform:uppercase;font-size:11px;font-weight:800}@media (max-width:980px){.topbar{grid-template-columns:1fr auto}.topbar nav{display:none}.hero-grid,.evidence-band,.section-heading,.segment-shell,.switch-lab,.anxiety-map,.skin-story,.cookie-tensions,.cookie-whitespace,.split-quote,.format-evidence,.evidence-hero-quote{grid-template-columns:1fr}.hero-board{min-height:400px;margin:10px 10px 20px 0}.segment-list,.bubble-field,.skin-big{border-right:0;border-bottom:1px solid var(--ink)}.segment-button{min-height:74px}.segment-panel{min-height:520px}.bread-thesis{grid-template-columns:1fr}.bread-note{grid-column:auto}.bar-row{grid-template-columns:38px 190px 1fr}.bar-signal{display:none}.switch-buttons{border-left:0;border-top:1px solid var(--paper)}.format-evidence-copy{border-right:0;border-bottom:1px solid var(--ink);grid-row:auto}.anxiety-map{grid-template-columns:1fr}.bubble-field{border-right:0;border-bottom:1px solid var(--ink)}.skin-big{min-height:260px}.occasion-lead{grid-template-columns:1fr}.occasion-grid{grid-template-columns:1fr 1fr}.occasion-grid>div{border-right:0;border-bottom:1px solid var(--line);padding-bottom:20px}.research-grid{grid-template-columns:1fr 1fr}.research-card:nth-child(3n){border-right:1px solid var(--paper)}.research-card:nth-child(2n){border-right:0}.research-card:nth-child(n+4){border-bottom:1px solid var(--paper)}.research-card:nth-child(n+5){border-bottom:0}footer{grid-template-columns:1fr 1fr}.ask-dialog{grid-template-columns:1fr}.ask-intro{border-right:0;border-bottom:1px solid var(--ink);min-height:0}.ask-example{display:none}}@media (max-width:640px){.shopify-banner{grid-template-columns:1fr;gap:22px;padding:32px 16px}html{scroll-padding-top:64px}.topbar{gap:12px;height:auto;min-height:64px;padding:8px 16px}.brand>span:last-child{display:none}.opxp-logo.compact{gap:8px}.opxp-logo.compact .opxp-orbit{width:30px;height:30px}.opxp-logo.compact .opxp-word{font-size:23px}.nav-cta{white-space:nowrap;min-height:44px;padding:8px 10px}.nav-cta span{margin-left:8px}.hero{min-height:auto;padding-left:16px;padding-right:16px}.hero-kicker span:last-child{display:none}.hero-grid{gap:38px;padding:36px 0 30px}h1{font-size:clamp(50px,17vw,72px);line-height:.82}.hero-dek{margin-top:28px;font-size:18px}.hero-board{min-height:400px;box-shadow:8px 8px 0 var(--ink);grid-template-columns:1fr 1fr;margin-right:8px;transform:none}.board-cell{min-width:0;min-height:126px;padding:16px}.board-cell strong{overflow-wrap:anywhere}.board-main{grid-area:auto/1/auto/-1}.board-yellow{display:none}.hero-foot{min-height:58px}.hero-foot p{display:none}.hero-foot .text-download{text-align:left;min-height:44px}.evidence-band{padding:66px 16px}.evidence-stats{grid-template-columns:1fr}.evidence-stats div,.evidence-stats div:nth-child(2n),.evidence-stats div:nth-child(n+3){border-right:0;border-bottom:1px solid var(--ink);min-height:112px}.evidence-stats div:last-child{border-bottom:0}.evidence-hero-quote{padding:28px}.chapter{padding:74px 16px}.section-index{margin-bottom:40px}.section-heading{gap:30px;margin-bottom:44px}.section-heading h2,.decision-top h2,.research-top h2{overflow-wrap:anywhere;font-size:clamp(44px,14vw,52px)}.section-heading>p{font-size:18px}.segment-shell{min-height:0}.segment-list{overscroll-behavior-inline:contain;scroll-snap-type:x proximity;scrollbar-width:thin;flex-direction:row;overflow-x:auto}.segment-button{border-right:1px solid var(--ink);scroll-snap-align:start;border-bottom:0;flex:0 0 min(72vw,230px);grid-template-columns:30px minmax(0,1fr) 18px;min-height:68px;padding:14px}.segment-button:last-child{border-right:0}.segment-panel{min-height:0;padding:30px 24px}.segment-panel blockquote{margin:34px 0;font-size:clamp(34px,11vw,46px)}.segment-facts{grid-template-columns:1fr}.segment-facts div{border-top:1px solid;padding-bottom:12px}.bread-thesis{padding:26px}.field-quote{padding:28px}.bread-path{flex-direction:column;align-items:flex-start;gap:12px}.bread-path i{margin-left:8px;transform:rotate(90deg)}.decision-top{flex-direction:column;align-items:start}.mode-switch{width:100%}.mode-switch button{flex:1}.bar-row{grid-template-columns:24px minmax(92px,1fr) minmax(70px,1fr);gap:8px;min-height:74px}.bar-label span{display:none}.bar-track{height:15px}.switch-copy{min-height:0;padding:42px 24px}.switch-copy h3{font-size:clamp(40px,13vw,56px)}.switch-buttons{overscroll-behavior-inline:contain;scroll-snap-type:x proximity;flex-direction:row;overflow-x:auto}.switch-buttons button{border-right:1px solid var(--paper);scroll-snap-align:start;border-bottom:0;flex:0 0 min(78vw,260px);grid-template-columns:32px minmax(0,1fr) 18px;min-height:76px;padding:16px}.switch-buttons button:last-child{border-right:0}.decision-quotes{grid-template-columns:1fr}.decision-quotes blockquote:first-child{border-right:0;border-bottom:1px solid var(--paper)}.bubble-field{padding:26px 14px}.anxiety-bubble.xxl{width:min(190px,62vw);height:min(190px,62vw)}.anxiety-bubble.xl{width:min(168px,55vw);height:min(168px,55vw)}.anxiety-bubble.lg{width:min(150px,49vw);height:min(150px,49vw)}.anxiety-bubble.md{width:min(130px,43vw);height:min(130px,43vw)}.anxiety-panel{padding:38px 24px}.anxiety-panel h3{margin:26px 0 42px}.skin-big{min-height:190px;font-size:clamp(64px,25vw,110px)}.cookie-banner{padding:70px 16px}.cookie-banner h2{font-size:clamp(50px,15vw,70px)}.cookie-rule{grid-template-columns:1fr}.cookie-rule div{border-right:0;border-bottom:1px solid var(--ink)}.occasion-lab,.format-evidence,.cookie-tensions,.cookie-whitespace{margin-left:16px;margin-right:16px}.occasion-tabs{overscroll-behavior-inline:contain;scroll-snap-type:x proximity;display:flex;overflow-x:auto}.occasion-tabs button{scroll-snap-align:start;border-bottom:0;flex:none;min-width:142px;min-height:52px}.occasion-panel{padding:34px 24px}.occasion-grid{grid-template-columns:1fr}.tension-row{grid-template-columns:26px minmax(0,1fr);gap:8px;min-height:0;padding:14px 0}.tension-row strong{font-size:15px}.tension-row i{font-size:16px}.whitespace-matrix{min-height:340px;margin:24px 0 36px 18px}.matrix-cell{min-width:0;padding:12px}.matrix-cell span{overflow-wrap:anywhere;font-size:13px}.axis-y{left:-20px}.research{padding:74px 16px 40px}.research-grid{grid-template-columns:1fr}.research-card,.research-card:nth-child(3n),.research-card:nth-child(2n),.research-card:nth-child(n+4),.research-card:nth-child(n+5){border-right:0;border-bottom:1px solid var(--paper)}.research-card:last-child{border-bottom:0}.cta-panel{flex-direction:column;align-items:stretch}.cta-actions{min-width:0}.download-overlay{place-items:start center;padding:8px;overflow-y:auto}.download-dialog{max-height:calc(100vh - 24px);box-shadow:8px 8px 0 var(--lime);grid-template-columns:1fr}.download-art{border-right:0;border-bottom:1px solid var(--ink);min-height:150px;padding:22px}.download-art strong{margin:20px 0 10px;font-size:38px}.download-form-wrap{padding:32px 22px}.download-form-wrap h2{font-size:clamp(40px,13vw,46px)}.download-submit,.download-success>button:first-of-type{min-height:54px}footer{grid-template-columns:1fr;padding:34px 16px}.ask-opxp-launcher{right:14px;bottom:calc(14px + env(safe-area-inset-bottom));min-width:166px;min-height:58px;box-shadow:4px 4px 0 var(--ink);padding:9px 13px}.ask-opxp-launcher>span:nth-child(2){font-size:14px}.ask-overlay{place-items:start center;padding:8px;overflow-y:auto}.ask-dialog{max-height:none;box-shadow:8px 8px 0 var(--lime)}.ask-intro{padding:34px 24px}.ask-intro h2{font-size:clamp(44px,14vw,56px)}.ask-intro>p{font-size:15px}.ask-form-wrap{padding:34px 22px 42px}.ask-form-wrap h2{font-size:clamp(40px,13vw,48px)}.ask-fields-two{grid-template-columns:1fr;gap:0}button,a{-webkit-tap-highlight-color:#c8f13559}}@media (max-width:380px){.topbar{padding-inline:12px}.opxp-logo.compact .opxp-word{display:none}.hero,.chapter,.evidence-band,.research,.cookie-banner{padding-left:12px;padding-right:12px}.occasion-lab,.format-evidence,.cookie-tensions,.cookie-whitespace{margin-left:12px;margin-right:12px}.board-cell{padding:14px}.bar-row{grid-template-columns:22px minmax(86px,1.1fr) minmax(58px,.9fr)}.download-dialog{box-shadow:5px 5px 0 var(--lime)}}@media (max-height:560px) and (orientation:landscape){.download-art{display:none}.download-dialog{grid-template-columns:1fr;max-width:620px}.download-form-wrap{padding:24px 54px 28px}.download-form-wrap h2{margin:12px 0;font-size:38px}.download-dek,.download-success>p{margin-bottom:16px}.download-form-wrap label{margin-top:10px}.ask-intro{display:none}.ask-dialog{grid-template-columns:1fr;max-width:700px}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition-duration:.01ms!important}}@property --tw-rotate-x{syntax:"*";inherits:false}@property --tw-rotate-y{syntax:"*";inherits:false}@property --tw-rotate-z{syntax:"*";inherits:false}@property --tw-skew-x{syntax:"*";inherits:false}@property --tw-skew-y{syntax:"*";inherits:false}